About AGE

By 2030, 75.6 million people worldwide will be living with dementia.* Demands on healthcare providers will be staggering.

Is your organization ready?

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AGE is about People

A non-funded not-for-profit social enterprise, we are a leader in innovative, evidence-based dementia education and services for healthcare providers across disciplines, sectors and settings.

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AGE is about Personhood

Who am I? Understanding the unique human being behind the disease is the first step in our person-centred approach to care.

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AGE is about Protection & Gentle Redirection

Fear. Anger. Distress. Care providers in the dementia context often feel helpless and at risk. Our programs transfer the knowledge and skills to instill lasting confidence.

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AGE is about Best Practice

Practice and progress go hand in hand. Now in its 3rd edition, our Gentle Persuasive Approaches (GPA®) in Dementia Care education enhances the culture of care through each person it touches.

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AGE is about Progress

Progress demands that practice and programs be evaluated in context, across settings, over time. AGE Research & Evaluation service is available to all organizations who implement GPA.

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Featured News & Updates

Spotlight on the Alzheimer Society of Windsor-Essex County

Congratulations to the Alzheimer Society of Windsor-Essex County in Southern Ontario, recipient of a 2016 | 2017 GPA Leadership Excellence in Person-Centred Care award. Learn more


Dreaming is not just for individuals, organizations must dream too!

Enjoy our Holiday Blog, it speaks to dreams. 

News & Announcements

Spotlight on the Alzheimer Society of Windsor-Essex County, Ontario. Winner of a GPA Leadership Excellence in Person-Centred Care Award

December 12, 2017

AGE congratulates the Alzheimer Society of Windsor-Essex County (ASWE) on receiving a 2016 | 2017 GPA Leadership Excellence in Person-Centred Care award. This award recognizes their commitment to the integration of Gentle Persuasive Approaches (GPA) across organizational policies and processes and in practice,... Learn More »

Most of us dream frequently, but organizations must dream too!

December 8, 2017

“You are never too old to set another goal or dream a new dream,” said author C.S. Lewis, best known for his Chronicles of Narnia series of children’s books.  As individuals, most of us dream frequently, but organizations must dream too! ... Learn More »

AGE presents at Graduate Student Symposium, Ryerson University. ‘Informing the GPA Bathing Curriculum: Integration of Evidence and Stakeholder Feedback’

November 29, 2017

Our GPA Bathing Curriculum is currently in development. Graduate student Ravinder (Raavi) Palial, RN, BScN, MN presents at Ryerson University, Daphne Cockwell School of Nursing Graduate Student Symposium for Professional Nursing Advancement. Raavi worked with co-preceptors Dr. Lori Schindel Martin... Learn More »

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Aging speaks about GPA

Nouveau! GPA est maintenant disponible en français : Approches Douces et Persuasives (ADP) dans les soins aux personnes atteintes de démence. Regardez la vidéo pour en apprendre plus.

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

A Tribute to our Past: The GPA Legacy Rose

The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.