About AGE

By 2030, 75.6 million people worldwide will be living with dementia.* Demands on healthcare providers will be staggering.

Is your organization ready?

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AGE is about People

A not-for-profit social enterprise, we are a leader in innovative, evidence-based dementia education for healthcare providers across disciplines, sectors and settings.

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AGE is about Personhood

Who am I? Understanding the unique human being behind the face is the first step in our person-centred approach to care.

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AGE is about Protection & Gentle Redirection

Fear. Anger. Distress. Care providers in the dementia context often feel helpless and at risk. Our programs transfer knowledge and skills to instill lasting confidence.

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AGE is about Best Practice

Practice and progress go hand in hand. Now in its 3rd edition, our Gentle Persuasive Approaches (GPA®) in Dementia Care education enhances the culture of care through each person it touches.

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AGE is about Progress

Progress demands that practice and programs be evaluated in context, across settings, over time. AGE Research & Evaluation service is available to all organizations who implement GPA.

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Featured News

Des nouvelles d’ADP! Bienvenue à nos collègues francophones

Nous avons le plaisir d’annoncer que les matériels pédagogiques de la 3e Édition d’Approches Douces et Persuasives(ADPMD) sont maintenant disponibles en français et que vous pouvez les commander en ligne.

AGE Partners with SafeCare BC to deliver GPA® to Continuing Care Providers in British Columbia

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News & Announcements

The New Face of AGE! Our new website tells our story.

February 13, 2017

As a not-for-profit social enterprise in the dementia context, AGE is about People, Personhood, Best Practice, Protection & Progress. Our new website is designed to support our mission of Enhancing the Care of Older Adults by Learning Together. Developing the site was a major aspect of our 2016-2017 Business Plan … Learn more Media Release

A Message from our Executive Director

February 2, 2017

NEW! AGE Blog: A Message from our Executive Director. It’s been a busy year! Don’t miss this update on what AGE has been up to in 2016.   View this blog

GPA Launches New Video

September 22, 2016

Click here to explore the program’s development, evolution & new features while learning about the importance of person-centered care in supporting persons with responsive behaviours.

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Ageing speaks about GPA

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

The GPA Legacy Rose

Paying tribute to the past. The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.