About AGE

By 2030, 75.6 million people worldwide will be living with dementia.* Demands on healthcare providers will be staggering.

Is your organization ready?

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AGE is about People

A not-for-profit social enterprise, we are a leader in innovative, evidence-based dementia education for healthcare providers across disciplines, sectors and settings.

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AGE is about Personhood

Who am I? Understanding the unique human being behind the face is the first step in our person-centred approach to care.

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AGE is about Protection & Gentle Redirection

Fear. Anger. Distress. Care providers in the dementia context often feel helpless and at risk. Our programs transfer knowledge and skills to instill lasting confidence.

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AGE is about Best Practice

Practice and progress go hand in hand. Now in its 3rd edition, our Gentle Persuasive Approaches (GPA®) in Dementia Care education enhances the culture of care through each person it touches.

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AGE is about Progress

Progress demands that practice and programs be evaluated in context, across settings, over time. AGE Research & Evaluation service is available to all organizations who implement GPA.

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Featured News

GPA eLearning!

Colleges • Universities • Adult Learning Centres. Plan now for next semester!

GPA eLearning is ideal for busy healthcare students or anyone who works with older adults with dementia to receive dementia education through our Gentle Persuasive Approaches in Dementia Care NEW online curriculum. Group discounts available. Learn more

GPA® Leadership in Person-Centred Care Award
of Excellence

Apply online only
AGE is recognizing organizations that showed exceptional commitment to GPA implementation in 2016. Deadline for applications: April 30th, 2017. Learn more

News & Announcements

AGE Partners with ProMask Fit Training Centre to bring GPA® to healthcare students in the GTA!

March 22, 2017

AGE is excited to partner with Toronto’s ProMask Fit Healthcare Training Centre. AGE will deliver its Gentle Persuasive Approaches (GPA®) in Dementia Care education to ProMask Fit’s healthcare students across the GTA. Both organizations believe in the importance of a person-centred approach to care. Learn more, read our Press Release

Why have 288,000+ Canadian healthcare providers chosen GPA education?

March 15, 2017

Download our NEW! GPA Fact Sheet to find out …

GPA Certified Coaches, You Won’t Miss Out! Our “GPA Research for High Impact Culture Change” Webinar is being recorded

Our webinar starts at noon on Monday, April 3, 2017. Watch our website and your email inbox for details on how to access the recording after that date.

NOTE: Please refer to GPA Coach information page for certification prerequisites. Supporting documents must be uploaded at registration. Participation at a GPA Education Session is now a prerequisite for GPA Certified Coach Training. If you have not participated in a GPA Education Session within the last 24 months, please contact info@ageinc.ca for information on how to access prior to attending the GPA Coach Training Workshop.

Access all AGE Education Offerings

Enhancing the care of older adults by learning together

The first step in our patient-centred approach to care is understanding the whole person.

Dr. Samir Sinha. Expert lead of the Ontario Seniors Strategy and founding Co-Chair of the Advisory Board for Canada's National Institute on Ageing speaks about GPA

In collaboration with AGE and multiple educational partners, including the Division of Geriatric Medicine at McMaster University, a new geriatric curriculum has been launched – the Geriatric Certificate Program (GCP). Click here for more information.

The GPA Legacy Rose

Paying tribute to the past. The cradled rose is an element from our original Gentle Persuasive Approaches logo. It represents our belief in a gentle, nurturing and respectful response to caring for older persons. Although our logo has evolved over time, our approach remains firmly rooted in person-centred care.

“Change your opinions, keep to your principles; change your leaves, keep intact your roots.”

– Victor Hugo

Photo credit: Gardener Hands. Photographer: Lesleigh Bahnmaier, Lenexa, Kansas.
Photo used with permission from the Landon Center on Aging “Images of Aging” photo contest © University of Kansas Medical Centre.